National Observances – How Relevant Are They in PR & Marketing?

Tis always the season — and day, week or month — for a national observance, but PR and marketing pros should choose wisely when tying content to that calendar The first Mental Health Month coming out of a pandemic takes on even greater topicality. But May also brings us National Chocolate Custard Day and Lost […]

The Dreaded ‘Hiatus’ and 3 Tips on How to Handle it

When your client tells you they want to go on hiatus, you immediately get a sinking feeling in your stomach. Maybe slight relief if it’s been a challenging client but also a feeling of loss or disappointment. Thoughts about whether they are really coming back start to take over while trying to stay positive, convincing […]