National Observances – How Relevant Are They in PR & Marketing?

Tis always the season — and day, week or month — for a national observance, but PR and marketing pros should choose wisely when tying content to that calendar The first Mental Health Month coming out of a pandemic takes on even greater topicality. But May also brings us National Chocolate Custard Day and Lost […]

Follow This Guide Before Starting Your Company Blog

Are you thinking of creating a company blog? If not, you should. Not only can a blog reinforce your value proposition for your company but also boost SEO to bring customers to you! While you may consider writing a blog informal, which it is in some ways, there are a few key things to keep […]

You Have a Kick-Ass Thought Leadership Strategy but Is the Spokesperson Ready?

Your team has developed a thoughtful, smart, and strategic thought leadership plan but has anyone rehearsed and discussed it with the company spokesperson? Are they prepared? These are very important questions which entails a great deal of preparation. A thought leadership plan may entail topics for bylined articles authored by the spokesperson, panels he/she can […]