#PRLife - Inside the Daily Life of a PR Professional

The Dreaded ‘Hiatus’ and 3 Tips on How to Handle it

When your client tells you they want to go on hiatus, you immediately get a sinking feeling in your stomach. Maybe slight relief if it’s been a challenging client but also a feeling of loss or disappointment. Thoughts about whether they are really coming back start to take over while

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3 Questions to Ask When Choosing a PR Measurement Partner

Quantifying PR effectiveness is an often daunting and challenging task. The challenge is not the measurement itself but knowing what tools to use and how to best communicate and deliver information to high-level executives so they comprehend the value of the work that resulted in that ROI equivalent. With more

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Lacey Trejo

Lacey Trejo Public Relations (LTPR) is a boutique PR consulting firm founded by Lacey Trejo, a senior-level PR professional with 15 years of experience. LTPR’s mission is to drive widespread visibility and strong ROI on behalf of various clientele.

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