#PRLife - Inside the Daily Life of a PR Professional

By Lacey Trejo. Originally published in One Pitch When PR newbies enter the workforce, we expect they have learned the basics of journalism, how to write a press release, work with the media and PR measurement strategies – among other things. The one area that is often left out of education and

Having worked at several boutique PR agencies, I’ve been able to gain a very broad range of experience when it comes to the industries I’ve worked in; everything from cannabis to lifestyle to finance, transportation, insurance and healthcare (to name a few). Of course its not humanly possible to know

This week consisted of the last minute rush to confirm all details for a segment on a CNBC show for a high level CEO. Weeks to gear up for something like this with a client who never misses one detail. I would say details are truly the key to being

This is no surprise but according to the U.S. Census, public relations jobs exceeded those of reporters by more than six-to-one last year, up from less than two-to-one 20 years ago. We often hear about overwhelmed journalists and of course the ones that just simply ignore pitches either because they

 I’ve had a client going on six years now and when I think about the reasons why they’ve kept me on as long as they have, despite the work I do, I think it’s my flexibility as a PR professional. When hired, I was in charge of what you might

By Lacey Trejo, PR Consultant, Owner, Lacey Trejo PR (LTPR) | Posted: April 28, 2014 Don’t you hate it when clients don’t give feedback—or, worse, go radio silent on you? I love feedback, even if it’s negative. The key to client loyalty is satisfaction (on their end), so knowing what