COMMSTODAY
Blog Focused on Communication Tips for Cannabis, Health and Technology Companies
National Observances – How Relevant Are They in PR & Marketing?
Tis always the season — and day, week or month — for a national observance, but PR and marketing pros should choose wisely when tying content to that calendar The first Mental Health Month coming out of a pandemic takes on even greater topicality. But May also brings us National
How to Choose Between a Large PR Firm, Boutique Agency, or Consultant
What PR Hire is Right for You? When you consider adding public relations to your communications department, you know it’s a substantial investment whichever route you decide to take for the hire, so you want to make sure it’s the right fit. When to hire a large firm You have
Is Your Company Ready for PR?
After being in the PR business for 15 years, there have been WAY too many companies – mostly start-ups – that think they are ready for PR but are simply not. When you think about the importance of first impressions when you launch, there are key elements that must be
Writing for the Media vs. Your Target Audience
The connection is the thing – in life as well as business. To make a strong one, whether with the media or potential customers, you need to not only create quality content, but also make sure it resonates. In short, know your audience. That rule of engagement applies to all
Communicating in Business Today
2020 was anything but normal, but learning and growth happen when we rise to meet challenges. One lesson from the past year is that some things need special attention now more than ever, such as your business communication and overall community awareness. Check out our tips on the best ways
PR/Marketing Lessons from 2020 & Looking Ahead to 2021
Failing to plan is planning to fail, it’s been said. Successful business leaders know the importance of a quality PR and marketing plan, but those things don’t exist in a vacuum. To know where you’re going – toward better content and connections and thus more conversions in 2021 – it’s
Lacey Trejo Public Relations (LTPR) is a boutique PR consulting firm founded by Lacey Trejo, a senior-level PR professional with 15 years of experience. LTPR’s mission is to drive widespread visibility and strong ROI on behalf of various clientele.
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